Rental fee: $1.99 to $3.99 per movie. You have 24 to 48 hours, depending on the title, to watch the film as many times as you like either as a streaming video or by download. Cinema Now also has a monthly membership for $9.95 (including a three-day free trial) that allows you to stream thousands of indie and classic films, music videos, ABC News broadcasts and adult titles. Relative size of selection: 2 of 4 stars. Categories: Action, Animation, Classic, Comedy, Cult, Documentary, Drama, Family, Foreign, Horror, Independent, Music, Romance, Sci Fi, Sports, Thriller. Credit cards accepted: Visa, Mastercard, Discover, American Express. Sales tax: Not stated. Customer service: Via site. Open to: U.S. residents.

Why are Some Clubs More Popular?: Although this guide lists more than 30 online DVD rental clubs, two of them account for 99 percent of the market. They are (1) Netflix, which is by far the largest, with more than two milllion members and 20+ distribution centers. Its standard plan is $16.99 per month to have up to three DVDs out at a time, but it also offers a $13.99 plan that allows you to have two at a time, or $8.99 for one at a time, and (2) Blockbuster Online, which offers new members their first month of three DVDs at a time for 50 percent off, or $9.99 (three DVDs at a time). Alternatively, you can select a free two-week trial. Members also receive a coupon each month for a free in-store DVD or game rental.

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